MRA - Macy’s: America’s Parade Goes Mobile”
13 Oct, 2009 | Posted by nancyperez | under Mobile Marketing
With 2006 marking the 80th Macys Thanksgiving Day Parade, Macys Parade and Annual Events division wanted to create a spectacular celebration for the occasion and support Macys emergence in new markets as Federated Department Stores (Macys parent company) acquired new locations. The solution was a mobile interactive event to bring the sights, sounds, and history of the Parade to locations across the US.
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