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John Marshall, MarketMotive, on Web 2.0 and Google Analytics at SES London

28 Nov, 2009  |  Posted by  |  under Web 2.0

Greg Jarboe, SEO-PR, interviews John Marshall, CTO and founder of MarketMotive about Google analytics and Web 2.0. Marshall says it is important to understand what Google analytics doesn’t do as opposed to what it does. John goes on to give his definition of Web 2.0, which he defines as components and details on one’s website such as RSS feeds or youtube videos, for example, that don’t actually live on your website. And these tools are not covered by Google analytics, or any other analytics …

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