Marketing With Sweepstakes & Multimedia
18 Dec, 2009 | Posted by | under Podcasting (Audio)
In this second Marketing With Audio And Video excerpt, learn about multimedia marketing combined with Sweepstakes. Penny Haynes interviews Carolyn Wilman, the Contest Queen (ContestQueen.com), and they discuss how Amtrak didn’t do back end marketing and ended up having one of their own contestants arrested. Getting Consumer Generated Video from contestants helps increase involvement and visibility, especially with video. Once you do decide to put audio and video on your web site, make sure …
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