Andy Owen-Direct Marketing Headlines Part 1

Andy Owen – Direct Marketing 1 Andy Owen & Associates is one of the world’s most respected direct marketing consultancies, offering advice, guidance and support in all aspects of contemporary and strategic marketing. The company has been involved in direct marketing for over 25 years. In that time, we have worked for clients large and small and in most sectors of industry and commerce. Our vast experience and expertise is not just enjoyed by UK and European companies. We also work in three other continents too. We create effective campaigns that not only achieve the objectives of the client, but also fit within that client’s overall marketing mix, to produce a measurable return on marketing investment. Put simply, we help our clients sell more Our advice is always realistic and entirely practical. This means we will never propose a marketing approach that is difficult to implement or originate creative or copy that forgets how to sell. In direct marketing, it is all about results. The experience we have gained over the two decades and more we have been in direct marketing is experience that consistently makes us better at what we do. Experience that, we believe, is extremely rare. And, experience that is available to you. ARTICLE The master, John Caples once said “What good is all the painstaking work on copy if the headline isn’t right? If the headline doesn’t stop people, the copy might as well be written in Greek.” How true that is… If the headline of a letter or ad …