Business.com – Guide to Pay-Per-Click Advertising for Small Business

www.business.com Reasons why you should use PPC advertising and best practices for pay-per-click advertising BIO: Matt Gussin is a Marketing Consultant at Business.com TRANSCRIPT: Hi, I’m Matthew Gussin, Senior Marketing Consultant at Business.com, and today we’re going to discuss what pay-per-click advertising is, how it helps your small- to mid-sized businesses, and where to get started. Pay-per-click advertising’s important to all small businesses because it can generate immediate traffic and results for your website. Pay-per-click advertising is a text- based ad system, where you’d actually be able to show up when you bid on certain keywords or keyword phrases. Your ads will only be charged when they’re actually clicked on. And, over 60 percent of online viewers that actually do searches online click on one of the top ads on the first page. Why would you use pay-per-click advertising? It’s simple and plain. You can get immediate traffic and immediate results today. Unlike organic listings, which can take months of optimizing, you actually can bid on keywords and start seeing the results immediately. You also have the direct response effect, where every person that clicks on your ad is actually a potential customer, which is fantastic for you. Actually, over 36 percent of all people that do a search that find you on that top first page in the top three results actually find you to be the most relevant and the standard of what’s the best in the industry. So, moving on …