Don’t Neglect E-mail Marketing - Jim Sterne
25 Jun, 2009 | Posted by nancyperez | under Email Marketing
In this video interview, e-mail and metrics guru Jim Sterne explains that e-mail is the first social medium and the effective workhorse of business. He recommends: (1) Be responsive — reply to e-mails promptly. (2) Be human — respond on a personal note. (3) Segment your clients by behavior to increase revenues.
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