Facebook Advertising

Info Level: Beginner / Intermediate Presenter: Eli the Computer Guy Length of Class: 70 Minutes Tracks Web Marketing Prerequisites Introduction to Web Marketing Purpose of Class This class teaches students how to advertise their products, services or organization on Facebook. We discuss using your personal profile, Fans page, and facebook Ads. Topics Covered Using a Personal Profile for Advertising Using a Fans Page Using Facebooks Ads Reporting and Insights General Theories for Successful Advertising on Facebook Class Notes Introduction Old Marketing is not as effective as Online and Social Network Advertising Social Network Advertising allows you to target very specific demographics Social Network advertising is less expensive because Ad space is not wasted There are 4 ways to advertise on Facebook. Profile Page, Fan Page, Facebook Ads, Facebook Apps Using Your Profile Page The more “friends’” the better. You can have up to 5000 friends 80% of Strangers will accept a friend request In the beginning target people you actually know, and your High School Class. Target people with common interests as your own Your status updates need to talk about more then your business Advertise your business by using status updates, not by sending messages Messages can get flagged as spam. If too many of your messages are flagged your account will be disabled. Fan Page Very easy to create Technically your business should be a Fan page, and not a Profile page. Suggest you Fan page to all …