Finding a niche – doing something unique gets a new business noticed

Toyboywarehouse (www.toyboywarehouse.com) is a dating site with a difference it challenges the tradition that the man, in a heterosexual relationship, should be older than the woman. In this video, Julia Macmillan, CEO, describes the challenges of getting her business off the ground and how she benefited from the g2i (www.g2i.org) program. g2i is made possible by support from the London Development Agency (http