Google Love Strategy #1 from Secrets and Strategies for Successful Social Media Marketing

CMU hosted a FREE WORKSHOP: Secrets and Strategies for Successful Social Media Marketing on October 26, 2011 This video clip teaches Strategy #1: Google Love. Google Panda has made social media connections a bigger part of their SEO algorithm — in other words, the more connections a person has, the more likely some of their material they have read or recommended will show up in the person’s search engine results page. Social media SEO takes advantage of the connections between a searcher and their networks, because people tend to believe and trust testimonials and opinions of their friends more than they do of complete strangers. But they believe and trust testimonials of complete strangers over the information provided by traditional marketers. About the Workshop: 65% of adults use social networking sites and your business should be visible where your customers spend their time. The workshop was ideal for growing businesses and non-profit organizations who want to increase the effectiveness of marketing on Facebook, Yelp, Merchant Circle, Youtube, and other social media sites. Ilana Herring, MBA, Director of Marketing at California Miramar University (CMU) was the featured speaker. Ilana’s goal for attendees was to leave armed with simple, practical, and fun social media secrets and strategies they can successfully implement in their business or non-profit.