Growing Your Game Studio Using Social Media Marketing

Talk by Matt Tanner, Business Development Manager, Snowed In Studios 2011 Canadian Games Conference Start-ups in any industry often face one big challenge: getting their name out there. No matter how talented your team is; among hundreds of similar companies, it’s difficult to raise awareness, generate revenue opportunities or create client relationships without proper marketing. However, it can be equally difficult for start-ups to invest in high-cost traditional marketing methods. How can you grow your game studio’s name and still cut yourself a paycheque? Enter social media marketing. Whether you’re new to social media or want to improve your marketing strategy, learn all about how to use this powerful, cost-effective and often creative tool. Topics discussed include why your studio doesn’t necessarily need a Twitter, Facebook, YouTube and a million other pages, how to find new business opportunities and how to conduct effective marketing communications using social media channels.