Guerrilla marketing campaign, shot with hidden camera Guerrilla marketing pl

Novocortex used guerrilla marketing tactics to build brand awareness for an online insurance company. They placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were printed on Static Paper. This paper has no glue on it and sticks due to static electricity. This film is reactions of car owners with a hidden camera, placed the video on YouTube and invited blog readers to test the stickers on their friends:-)