HOME #16 – Building your social media map

Patrick Singson and Chris Boyer, with www.HospitalOnlineMarketing.com, discuss the importance of hospital marketers to build their social media map. In this video, they explain how a hospital website should contain authoritative content, but that social media should be used to house “near-authoritative” content – like blogs, audio, video and microblogs. This video also describes how to build out a social media plan that will allow content to easily be distributed to multiple social networks …