How Does Your Social Marketing Success and ROI Compare?

As a new medium, social marketing success is often measured less by tangible financial contribution, but by gaining and maintaining an innovative lead. Measuring, monitoring and optimizing social media competitive advantage is critical for success. And as we have discussed, proving this advantage and how it translates into business benefits is critical for accountability — overcoming executive scrutiny and securing the investments needed to support plans and goals. A platform to automatically and regularly gather and report in how social campaigns are besting competitors’ efforts, delivering superior benefits, and driving key executive performance indicators metrics can help marketers prove the ROI of social efforts to skeptical executives, and improve future investments and results. To address this need, Akonna has developed Compete Insights™, a SaaS application that quickly and easily measures and monitors social marketing performance versus competitors, calculating how marketing’s efforts are currently out-performing or lagging. Measurements, analysis and reporting is conducted to: ■ Highlight both short term gains and longer term benefits, as well as quantifying financially tangible and intangible gains ■ Prove and improve how social marketing is driving engagement, financial gains, risk management and brand advantage.