How Facebook Ads Target Users - Clara Shih
29 Aug, 2009 | Posted by nancyperez | under Facebook
Complete video at: fora.tv Marketing expert Clara Shih explains how marketers utilize Facebook to target advertising. She demonstrates how to target ads to a specific demographic based on age, gender, religion, or any other information included on a user’s profile. —– The Facebook Era is a newly released book about how social networking sites like Facebook and Twitter are ushering in a new era of business, relationships, and culture. Additionally, it discusses what companies need to do …
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Smaug84 | August 29th, 2009 at 4:14 pm #
*****
Five fucking stars!
Smaug84 | August 29th, 2009 at 4:14 pm #
LMAO
The internet isn’t working.
dreamdewil | August 29th, 2009 at 4:14 pm #
Soap? Ehm…. how about the cheapest one? Or atleast a brand with a good enough price vs quality ratio.
You can sit here all day and blame the poor choices people make on outside factors.
Still don’t like the “mind control” being used on the poor “sheep”? Well fucking tough!!! Advertising has been around since the first proto-human figured out how to trade a nice stick for a bit of food or something else that was in low supply. And it’s gonna remain as long as we still trade between each other.
anthonzi | August 29th, 2009 at 4:14 pm #
Ad Block Plus
xjaskix | August 29th, 2009 at 4:14 pm #
they DO affect you subconsciously, even if you’re not aware of it. simply seeing logos etc will affect your judgement later on when you are in the store and whatever.
think about it, if you’re about to buy soap for example, will you more likely buy a brand of soap you are familiar with (from ads), or something that you havent heard of?
utinomen | August 29th, 2009 at 4:14 pm #
I see what you mean, I think. If “normal” is understood to mean “most often encountered variant” then you were wishing for a world where the most often encountered kind of person was one who is peaceful and reflective. Perhaps I should have said “aberrant” but I think the word “normal” served adequately.
thpt | August 29th, 2009 at 4:14 pm #
Marketers hate conscious consumers. Be aware! Buy only what you really want and need. Don’t be swayed by clever campaigns and pretty colors.
givebirthathome | August 29th, 2009 at 4:14 pm #
I have no trouble saying marketing people are not normal either!
What I *am* saying is that unfortunately, people who are aware of the negative effects of advertising and choose to avoid it, are relatively elite in terms of awareness…the avoiders are unfortunately not normal, but rather supernormal, otherwise advertising would be more legally restricted. Normal people are somewhat disgusted by dog poo for example–many places have laws requiring owners to pick up the poo.
utinomen | August 29th, 2009 at 4:14 pm #
I beg to differ. I have no trouble in saying that marketing people are not normal. I agree with Bill Hicks - try this you tube vid: /watch?v=gDW_Hj2K0wo
dreamdewil | August 29th, 2009 at 4:14 pm #
Right…. they affect me subconsciously…
Maybe for you, certainly not for me.
It’s very simple: Whenever you buy something, just ask yourself if you really need/want it. Easy enough.
givebirthathome | August 29th, 2009 at 4:14 pm #
“Normal” is a tricky word ; )
Ah, for the world in which intelligent people who desire quiet minds so that they can listen that inner voice…are normal.
cduval1234 | August 29th, 2009 at 4:14 pm #
YEAH I APPRECIATE ADS TARGETED AT ME! gee thanks… lol
utinomen | August 29th, 2009 at 4:14 pm #
The marketing people will start a campaign calling all owners and users of tv-b-gone devices “censorship fascists”, and the sheeple will suck it up. And buy another TV to put in the toilet so they don’t miss anything important like being told that to share something is “piracy”, and that there are countless items they can buy to replace the other needless shite that they thought was fashionable but no longer is. Oh, but all this waste does keep the economy going! *rolls eyes*
agoloshapov | August 29th, 2009 at 4:14 pm #
A-hem, Al Gore invented the internet in his basement one Saturday night.
givebirthathome | August 29th, 2009 at 4:14 pm #
Down with the ubiquitous public TV! Know about tvbgone ?
utinomen | August 29th, 2009 at 4:14 pm #
“the internet itself wouldn’t exist without ads.. ”
The Internet existed well before ads. It was invented at universities like MIT under public finance. Business had nothing to do with its existence. They merely came along after the fact and tried to finance their content with advertising. There was and still is plenty of good content on the Web that has no advertising.
utinomen | August 29th, 2009 at 4:14 pm #
You know that scene in Minority Report where Tom Cruise goes past a screen and does a personalised advert at him, due to the eyeball recognition? Marketing people watch that scene and have an orgasm. Normal people watch with disgust.
ScepticalPenguin | August 29th, 2009 at 4:14 pm #
State the fucking obvious in five minutes when you could have said it in fifteen seconds.
Boo this video !!!
lumpfish99 | August 29th, 2009 at 4:14 pm #
ignore all the ads…..its the thin end of the wedge if you dont…..its like a door-to-door salesman who says what do you want? tell me and ill sell it to you…..
whispers83 | August 29th, 2009 at 4:14 pm #
OBEY.
NasaCortis | August 29th, 2009 at 4:14 pm #
why are you guys using youtube then? it’s own by google which is RUN ON ads. the internet itself wouldn’t exist without ads..
xjaskix | August 29th, 2009 at 4:14 pm #
you must know that that doesnt work. ads dont work like that, they affect you SUBCONSCIOUSLY.
it’s really quite devious.
Ontologistics | August 29th, 2009 at 4:14 pm #
Direct marketing has already existed for decades, despite the speaker’s assertion.
Facebook abuses its position.
jalgjalg | August 29th, 2009 at 4:14 pm #
You can’t ignore rape… My point was that it has become impossible to ignore this publicity machine! Every single aspect of our daily lives has been invaded by spam… every newspaper I read, every place I look, even the floors on which I walk are billboards now… fuck that!
IhateJohnMayer | August 29th, 2009 at 4:14 pm #
money.