How to Change Company Culture and Innovate – Podcast: Stan Slap & Steve Faktor of Forbes
On the IdeaFaktory podcast, guest Stan Slap confirmed my findings. (Slap is a corporate culture guru and fellow speaker at the BusinessNext conference.) According to slap, “Most companies misperceive intellectual engagement for emotional engagement. It’s the emotional engagement that’s critical.” And when it comes to achieving change, slap agrees, “If you want the culture to buy it, you have to know how to sell it to them.”First time here? Subscribe to Learn Free Internet Marketing for Updates.
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