How To Estimate Cost Per Click (CPC) For Google Display Network Campaigns | by Glenn Gabe

Glenn Gabe from GSQi explains how to use the Contextual Targeting tool in Google AdWords to estimate the cost per click (CPC) and potential budget of a Display Network Campaign. Takes you step by step through the process of identifying themes, checking estimated CPC’s, drilling into granular themes, and exporting the data directly to your AdWords campaigns.