How to Podcast

If you would like to learn how to podcast, this video is for you.

Podcasting essentially enables you to have your own radio or television station. The programs are automatically delivered to most any Internet-connected multimedia device including computers, iPods, and iPhones. Even televisions can receive your shows if they are connected to the Internet, either directly or via a LAN to a computer. Finally, the programs can be heard, or viewed, anytime after they are released. There is no need for the audience to “tune-in” at a scheduled time, or risk missing the show.

Today’s video demonstrates at least two ways podcasting can augment corporate communications.

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First, consider those of you who are using regular text-based newsletters to communicate with clients and prospects. It is a time-proven way maintaining steady contact. When you provide useful information the newsletter is a powerful form of advertising that the recipient does not regard as crass promotion.

However, when audio is added to the text you are able to convey a sense of personality that is much harder to impart in the written word. Moreover, you can explain complex ideas in a relaxed conversational manner. Finally, video podcasting takes advantage of the concept that a “picture is worth a thousand words”. Videos enable you to demonstrate products and services that are difficult to explain with words alone.

The second example is the corporate press release. Regrettably, text-based press releases for technology companies are far too often incomprehensible because they are so jargon-filled. But if a responsible executive were able to sit down with the recipient, he could likely explain the message in plain English, face-to-face. Simply embedding audio or video discussions and demonstrations within an e-mail delivered press release is a virtual way of establishing such face-to-face contact.

The rest of our video explains the equipment, software, and services needed to …

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