How to Write Effective E-Mails

Please check out my blog at: jamesyoungvideomarketing.com From newsletters to order confirmations, e-mail is an increasingly important aspect of the customer experience. There is much more to say about effective e-mail than we can fit into a brief column, but the tips below are a good start. The e-business industry is still so inexperienced about e-mail that even following these basic tips will put any dotcom ahead of most of the industry. Use a “hook” Support the hook Be succinct State the most Important things first Write for Scan Ability Use the active voice Use the right tone for your audience Use language that counts Avoid URLs that wrap Wrap text at 68 character per line Avoid excessive use of ALL CAPS, ****, you knows. Spacing and Space Always offer an option to unsubscribe The three most important pieces of real estate in an email There are three key opportunities to get your message across to your customer. Failing to optimize these three opportunities will likely result in a large number of deleted e-mails. The subject line, first line of the e-mail, and the PS at the end can hold the customer’s interest. These three elements get more attention than any other section of an e-mail. If a customer is scanning the e-mail, as most customers do, those three may be the only elements read at all. If you like the content of this article then by all means leave a comment below. It sorta keeps me on my toes and let’s me know what I am doing is correct and leaves value to …