Internet Marketing for Non-Profits and Membership Organizations

John Tepper Marlin, Ph.D., discusses Internet marketing at a meeting of the Robert Schalkenbach Foundation. The meeting was held November 23, 2008 at the House of the Redeemer, New York City. A partial transcript appears below. === The reason [an Internet Marketing Plan] is important is that whether you are trying to promote the movie, or whether you are trying to sell books, or whether you are trying to lead a movement that wants to broaden its base and not talk to itself, you need to …