Is SEM (Pay per click adverstising) good for your business?

Pay per click advertising or SEM as it is also referred to is a good way place your business name on the first page of Google or Facebook. I like to think of it like a water faucet, as long as you pay you get visitors to your website, the day you stop the campaign, the visitors stop coming. On the other hand, SEO (search engine optimization) improves your website so that it gets better rankings organically, what this means is that it may not be as fast to bring you more qualified visitors, but it has the advantage that once you get good rankings you will likely get a constant flow of visitors to your website without having to pay. 300-422 Richards, Vancouver, BC V6B 2Z4