Jeff Lancaster, Outrider Canada, on Canadian search marketing

Byron Gordon, SEO-PR, interviews Jeff Lancaster, Managing Director, Outrider Canada, about Canadian search marketing. Jeff describes Outrider Canada as a full-service search engine marketing agency, involved in paid and organic search management and providing an integrated search marketing solution for clients. Jeff says advertisers today are embracing paid search but larger brands appear to be using more organic search. Jeff also describes the differences between the Canadian and United …

Share on Facebook