John Battelle on conversational advertising

Founder of Federated Media gives insight into how advertising and publishing models are evolvingIn this segment, Bambi Francisco interviewed John Batelle, founder and CEO of Federated Media. They discussed how the Internet is changing the publishing landscape. BF: John, if you had to write a headline and lead graph about what’s happening in Internet advertising today, what would that be? JB: The return of the brand. For 50 years, brand marketers have figured out how to get people to change …