Local search ranking tips for your market or business at SES London 2011

Greg Jarboe, SEO-PR, interviews Jens Munch, Google on the subject of local search at SES London 2011. Jens says there is incredible growth in mobile traffic and therefore local searches and there is a huge benefit for retail industry, in particular. We are working more and more with structured data, according to Jens, and data feeds deep partnerships with retailers and other players in the market. Jens talks about Google’s real-time search capabilities, including live Twitter updates. In the end, Jens says local search is about the basics. This includes structuring your website properly so it can be crawled and indexed by Google appropriately, in addition, for retailers it means providing Google with feeds that will help determine where your stores are located. To learn more about speaking at SES London, please visit: www.seslondon.com