- Marketing – Dan Charnas, author of “The Big Payback”

This week Dan Charnas joins Scott and Dan in discussing his book The Big Payback: The History of the Business of Hip Hop. They discuss some of the biggest players in the industry and how it became a multi-million dollar business. The also take a viewer question and in “Does It Sell” they look at popular ads featuring Hip Hop artists and other musicians such as P. Diddy’s Ciroc, T-Pain and Toshiba, and Justin Timberlake. For more information, show notes, and schedule visit www.thisweekin.com.