[marketing strategy] “ANTHONY ROBBINS” Knows *Frustration*

goo.gl (Anthony Robbins) is the inventor and proponent of what he refers to as neuroassociative conditioning, which is based on Neuro-linguistic programming (NLP). (Anthony Robbins) studied NLP under NLP co-founder John Grinder, who encouraged him to look into the firewalking experience, which became the foundation of his popular firewalk seminars. The book Unlimited Power offers a number of examples of how to eploy elements of NLP in day to day situations. (Anthony Robbins) also conducts seminars, the most famous of which is his four-day Unleash the Power Within seminar, during which the participants walk barefoot over hot coals. The aim of the seminar, demonstrated in the firewalk, is to illustrate that the main quality shared by those who achieve greatness is the ability to take action (‘Personal Power’). (Anthony Robbins)’ philosophy asserts that fear often holds people back from achieving what they want with their life, and that fear is a more powerful motivator than desire or attraction. Walking safely on burning coals requires no special physical skills, but it does require the mental discipline to overcome one’s inner doubts. Applying that same principle to other aspects of life can, (Anthony Robbins) claims, empower the individual to attempt tasks he or she would previously (erroneously) have considered impossible. Recently (Anthony Robbins) has appeared at many of The Learning Annex Real Estate Wealth Expos wherein he is a headline speaker and at the Technology …