MIXX Canada March 2009: Jascha Franklin-Hodge: Obama’s Online Social Media Juggernaut

Jascha Franklin Hodge, the 29-year-old Co-founder of Blue State Digital was given just 9 days to create the My.BarackObama.com Website that would ultimately become the foundation of Barack Obama’s precisionly-executed and history-making drive to the White House. From enabling credit card processing in the collection of campaign donations, to the use of user profiling and email communications to galvanize community-based canvassing and get-out-the-vote efforts; from the slicing and dicing of …