New York Earthquake Shaking up Twitter | With Lili Gil Moments to CultuRise

August 24th, 2011, New York, NY—Newspapers today are talking about the 5.8 earthquake that shook up the northeast and the big apple yesterday; however are news almost 5-6 hours after the fact just too late to tell? In a world of social media and instant gratification, people have grown to expect instant communication. Platforms like Facebook, Twitter, Foursquare and others, have transformed the way people interact; therefore presenting a unique opportunity for businesses and brands to jump into the party. Who would’ve thought that 140 characters could go so long? If done well in Twitter, 140 characters can include breaking news, a shorten URL, a #tag trending topic to track and the names of top influencers to share the news with instantly. So the question today is: as the earthquake and other life events happen, should businesses jump into the conversation? Let the numbers do the talk: Twitter reports close to 200 million registered users and over 50 million tweets per day. Also keep in mind that Latinos and African Americans are the most active Twitter users. Latinos hold the number two spot with 19% using Twitter led by 25% of African-Americans. Only 9% of mainstream (non-minority) internet traffic use Twitter. Latinos are changing the world of twitter and Latino focused conversations like #LATISM have become a popular #tag to unite the conversation of Latinos in Social Media. According to a New York newspaper, rattled East Coasters rushed to file dispatches on Twitter …