Nokia N78 experiential marketing campaign .:. Experiential Design Lab

(www.experiential-lab.com) Nokia India launched the N78 mobile handset in cities across India. In Delhi and Mumbai, the launch was in the form of an experiential road show, with temporary exhibitions being setup in four malls over four weekends. The key concept that was conveyed from the experience is that the hand set ‘joins’ different features together to give interesting possibilities to the user.