Olivier Blanchard – Part 1 : “ROI of Social”

Olivier Blanchard, an expat from Paris, France, residing in USA, brings a worldly view to the brand realm. Olivier resists many of the new social media theologies, maintaining that brand building is still centric to success. Olivier consults for the Fortune 500 and Small Business equally. His speaking engagements, as well as the book he recently published, “Social Media ROI”, tend to focus on measurable results and the various paths to them, fully apprised of the new social constructs. Olivier also ranks high in Social Media circles: AdAge Power 150 Member, Top 10 and Top 50 Blog as rated by Social Leaders. You can find Oliver at his blog: thebrandbuilder.wordpress.com and his web site thebrandbuildermarketing.com To reach the Host of Tribe Radio, Marie Germain at her blog http or her biz site, MarieGermain.com