Part 4 – Perfecting the Pay-Per-Click ~ UCEA Webinar

Pay-per-click (PPC) advertising is now the most popular form of online advertising and is growing every day. Smart marketers are incorporating PPC into their marketing campaigns to reach new audiences and achieve a better return-on-investment. This session introduces best practices in creating and tracking effective PPC campaigns. In this webinar, you will learn to: •Organize pay-per-click Campaigns and AdGroups strategically •Test multiple ads to optimize click-through rate •Use Googles keyword research tool to identify popular search terms •Interpret click-through and conversion rates to optimize ROI •Use advanced features such as ad scheduling and the content network