Rosetta measures social media’s influence at SES San Francisco 2010

Jamie O’Donnell, SEO-PR, interviews Dave Anna and Suzanne Galvez of Rosetta, on the exhibitor floor at SES San Francisco and Connected Marketing Week 2010. Rosetta is a top ten interactive agency in the United States, offering a full suite of search services, from paid search, organic search, display marketing , and social media, and a fully grown analytics practice and offers a full suite of services on the creative side, hosting and technical development. Suzanne says consumer behavior has shifted, which is driving the changes in the current marketplace. Search is now integrated into such platforms as mobile, and via social media platforms. Dave then goes on to discuss a banking client of Rosetta and how Rosetta went about identifying the appropriate channels their client were using in order to help them benefit from the social media explosion, including using such applications as Facebook and Twitter. Then Rosetta measured the influence that social media is having on all of the remaining channels that the banking client was already using. Suzanne says for Rosetta’s retail clients, they are measuring much more significantly the impact that social media is having in the marketing mix identifying the appropriate attribution of the sale. For more information about Rosetta, please visit: www.rosetta.com For more information about exhibiting at SES, please visit: www.searchenginestrategies.com