Small Business Online Marketing Course – Video 3: What is Search Engine Optimization

boostmybusiness.com.au – In the last video we talked about how essentially, there are a lot of people searching for local businesses online; phone books are on their way out; everything is being done online these days and of course, if your website isn’t appearing in those local results, then you are missing out on a lot of traffic. So how do you get your site tip here here. Well you need to convince the search engines that your website is important. Often times I see websites that are built that look fantastic but the thing is they are missing a few key elements that leads them to not be optimized. That’s why you need to work with someone that can help you specifically for that. So, what does search engine optimization mean and how can it help your business? Well, first of all you see it abbreviated as SEO and that is what people typically in the field refer to is as SEO. It is the process of preparing and promoting your website in a manner that encourages positive search engine rankings. Essentially what this means is that somebody comes to a website and they look at it and it might be very pleasing to the eye but if it is not designed properly from an optimized perspective, the search engine is not going to rank. Now obviously this one is great because it is coming up number one so they have done all the right things here but perhaps your site has not. If you are not getting traffic chances are you are missing out on some really important things. Now, let us talk more …