Social Media Marketing ROI Measurement is Vital, But Remains a Challenge

Although social marketing is a top priority and critical for future success, marketers struggle with ROI measurement of social campaigns, as a result, constraining or threatening all important future funding. Surveys report that even though ROI measurement is vital to success, that: ■ Some 75% of B2B social marketers currently not measuring the ROI of social initiatives (MarketingProfs) ■ Almost two-thirds of companies (61%) indicating their organizations are “poor ” (34%) or “very poor ” (27%) at measuring return on investment from social media (E-consultancy survey of 400 companies, Jan 2010).