Social Media Strategy for Local Businesses – Social Media Marketing

2 Jan, 2013  |  Posted by  |  under SMO (Social Media Optimize) Social Media Strategy for Local Businesses – Social Media Marketing With everyone extolling the virtues of getting your local business on the social media scene, how exactly should you go about it? You need a strategy- a game plan to win and to win big. Here are some pointers to a successful social media strategy. Establish a resources budget Know exactly how much of your finances, human resources and time you are going to dedicate to your social media plan. Consider such things as how much you are willing to spend on ad campaigns; whether its better for you to hire a social media manager or assign an employee to the task ; and if you have to do it on your own decide which days and times are you going to dedicate to focusing on your campaigns. Do market research It pays to get your facts right before you dive into the social media world. Research will show you who your target market is, what products and services they want, their demographics, what appeals to their emotional psychology (since this is what drives buying decisions), which social media platform they are more likely to use and the best platforms to engage with to deliver your business message. Choose what suits your business niche. A big mistake businesses make in social media strategy is spreading themselves too thin by joining every social media bandwagon. Each business niche is unique and every target market is unique too and some social media platforms just won’t work for certain

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