Southwest Airlines’ success secrets on social media revealed by Paula Berg

In this interview by SimpliFlying.com, Paula Berg, the Manager of Emerging Media at Southwest Airlines reveals what makes Southwest Airlines successful on social media. From her journey as a one-lady show, to the sizeable social media team she now manages, Paula shares how challenges were overcome, disasters averted and successes rewarded. It’s the Southwest culture in full show. And that’s what makes this a success.