The Mirror Test: Jeffrey Hayzlett on the new elevator pitch at SES Chicago 2010

Byron Gordon, SEO-PR, interviews Jeffrey Hayzlett, SES Chicago 2010 keynoter, ‘celebrity CMO,’ and best-selling author of The Mirror Test on what marketers must consider when pitching their brand. 8 seconds is the average attention span of an adult, according to Jeffrey. 110 seconds is the time of the average elevator ride in New York City from the time you press the button, wait for the doors to open, step on, ride up, ride down, and get off. Jeff also chimes in on the idea that business owners, marketers, and leaders do enough of setting expectations, or setting the conditions of satisfaction. Jeffrey concludes with the notion that Kodak created emotional technology, or a product that a person was willing to run into a burning building to save. For more information on speaking at SES please visit: www.searchenginestrategies.com