The Rapid Evolution of Social Marketing

Marketers and media companies are putting more money and time into how to relate to social network users. There’s a lot of experimentation given the rapid growth of networks, different design elements, tools to use with networks. IDG Global Solutions President Matt Yorke talked about how fast social marketing has been adopted by tech marketers in a Blogspot Radio interview. He explained how the creative design and use of analytic tools have evolved and why IDG started to offer social programs a few years ago.