The Share Revolution: A Peek into Marketing’s Evolution

The marketing profession has significantly evolved over the past three years. The words viral, buzz and influencer are assigned different meanings as the population increased their time spent on the internet. Marketing campaigns are now increasingly shifting to non-traditional channels—some campaigns work, some were able to generate buzz, but only a few have turned out actual business results. Juned Sonido, President of the Philippine Blog Awards 2009 and Brad Geiser of GeiserMaclang Marketing Communications, Inc. share their thoughts on the industry.