TK Maxx Store Launch – Experiential Marketing Campaign

14 Jan, 2013  |  Posted by  |  under Mobile Marketing TK Maxx briefed Kommando to create a marketing campaign to launch new TK Maxx flagship store (and largest in the country) raising awareness of its presence and generating hype and excitement around the opening. Kommando executed an experiential campaign creating buzz and excitement through the use of TK Maxx Hit Squads, a giant special build bag, and exclusive NomadiX Projector technology. All targets were received with increased awareness of TK Maxx’s newest and largest flagship store amongst the fashion conscious and style driven target market.

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