TK Maxx Store Launch – Experiential Marketing Campaign
www.kommando.co.uk TK Maxx briefed Kommando to create a marketing campaign to launch new TK Maxx flagship store (and largest in the country) raising awareness of its presence and generating hype and excitement around the opening. Kommando executed an experiential campaign creating buzz and excitement through the use of TK Maxx Hit Squads, a giant special build bag, and exclusive NomadiX Projector technology. All targets were received with increased awareness of TK Maxx’s newest and largest flagship store amongst the fashion conscious and style driven target market.First time here? Subscribe to Learn Free Internet Marketing for Updates.
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