Using PPC Data to Improve SEO Efficiency Part 1

(Part 1 of 2) If you’ve ever done any paid search advertising, chances are you’re sitting on a gold mine of insightful data! A Search Engine Optimization (SEO) campaign is far more likely to generate a strong return if it is seeded with Pay-Per-Click (PPC) data. Learn how to leverage historical PPC data to increase marketing ROI, identify and realize efficiencies when managing SEO & PPC in tandem, and influence your brand in other channels. – webliquidgroup.com…