Viral Marketing Can Sicken Your Brand

14 Jan, 2012  |  Posted by  |  under Viral Marketing

Viral marketing is a promising tactic. Your brand message spreads far, fast, and almost free. The problem is that many marketers don’t invest enough time in planning–and that can be an expensive mistake, as Motrin and Dr. Pepper have found out. More: www.merriamassociates.com.

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