Why You Should “NOT” Use Your Keywords In PPC Ads

www.jimyaghi.com There’s a LOT of people teaching that in order to get a high quality score, high Click-Thru-Rate (CTR), and high conversion you MUST use the keyword you bid on in your ad’s headline and body. Is that true? Well, I put it to the test because I never believed it for a minute. And sure enough I now have proof that using the keyword in your ad DOESN’T necessary work in your favour at all. i39.tinypic.com i43.tinypic.com Notice there’s a higher CTR in both occasions where I don’t …